Nike's got it.
Intel has it.
Mac leads with it (It's almost created a new religion).
Fast Company... got it.
Don't forget Dyson.
(DoyouQ's even starting to get it. A shameless plug... I aplogize!)
These companies understand it. They strive for it. They kill and maim for it. They are distinct in a sea of competition.
They understand the value of a unique and recognizable brand. They study branding. They preach branding. They DO branding.
Branding is what companies do to set themselves apart. Through design, tag lines, advertising, event involvement, corportate attitude, coporate image and action.
Think about your favorite pickes for companies that get "it."
Who comes to mind? Who do you think leads the pack?
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